Not just any wild red grouse:

M&S becomes first high street shop to sell game bird from Yorkshire and Northumberland moors.

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• M&S hopes to tap into growing desire for naturally reared, traditional food

• Store is offering £10 oven-ready dish as part of new range of British game

• Rabbit, wood pigeon, venison, pheasant and partridge will also be available

 

Until now, it has been the preserve of those willing to hunt for their supper – or at least hunt out restaurants serving it. Now, however, grouse has come to the high street.

Marks & Spencer has become the first retailer to stock whole wild red grouse – and bosses are expecting the £10 oven-ready dish to fly off the shelves.

The birds, which have a distinctive rich flavour, are shot on the moors in Yorkshire and Northumberland and transported to stores in time for the following morning. M&S, which hopes to tap into a growing desire for naturally reared, traditional food, is offering the dish as part of a new range of British game.

Rabbit, wood pigeon, venison, pheasant and partridge will also be available from October, when they are at their seasonal best. August 12, known as the Glorious Twelfth, signals the start of the grouse shooting season, which continues until December.

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